The Future is Here

If you are a business or nonprofit leader, why should you focus on Millennials, whose resources are small relative to their older counterparts?

It’s simple. They have the power to generate passion, engagement and purchases/donations for your organization. (And, in less than 5 years, the oldest among them will be moving into their peak earning years.)

As Derrick Feldmann puts it when discussing the social sector, “It is not overstating to say that a big part of the nonprofit sector’s future relies on its ability to respond to these young people’s charitable inclinations.”

Further, the strategies for engaging Millennials are no longer just preferences. They have become the norm for effective communication with all ages.